District Map
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Sports, Hospitality, and Entertainment District
Building on the success of the MTS Centre and in keeping with downtown
revitalization efforts of other major North American cities, it is proposed that a
concentrated effort be made to establish a Sports, Hospitality and Entertainment
District (SHED) as the focal point of the new Portage Avenue. While the boundaries
may vary, depending on the marketplace, the essence is to create an area that
capitalizes on the increased density of users and activities and forges a plan that
capitalizes on the extraordinary and underutilized resources of the area.
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Retail District
The Retail District, long since reduced in size from the heyday of the 1950s and 60s, is
essentially bounded by Graham Avenue to the south, Portage Place to the north, The Bay on
the west and Hargrave Street to the east. As change and development occurs, demand for
retail uses in this area would likely increase, along with rental and property values, as a result of
a shift in the demographic characteristics of Portage Avenue.
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University District
The University of Winnipeg, the western anchor of the Portage Avenue Strategy, could emerge as the most significant contributor to future downtown growth and should be better
connected to downtown. The University of Winnipeg could potentially add 16,000 people in
support of retail, entertainment and residential development.
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Commercial District
The Commercial District, as the principal anchor to the east, the efforts to include
this important revenue source should not be lost in the planning of Portage Avenue.
With the recent announcement of the Avenue Building mixed-use redevelopment, a
renewed sense of confidence has emerged and private landowners are encouraged to
play a role in fostering a sense of commitment to Portage Avenue.
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